Ditch the Basics
Born in Charleston, SC, Red Collar was founded in 2024 by a group of individuals who settled around one simple concept. "Ditch the basics, and elevate your wardrobe." With that in mind, our mission and goal remains a simple one. Be the one stop shop for any guy willing to explore the finer side of men's clothing and helping you feel confident and at your best one piece at a time. Sourcing from smaller brands that fit within our catalogue, the passion of these talented creators shine through their work and we're happy to share that with anyone willing to take the risk. And we guarantee it'll pay off. We believe that every outfit is an opportunity to express yourself, or just feel cool and comfy in your own way.
Clothes shopping can be intimidating, especially if you aren't sure where to begin. When I first started taking how I look into serious consideration, I was just coming out of college applying to grad school and imagining myself needing to look the part, whether it be education or the start of a career. Now, places like Nordstrom Rack and other larger department stores were decent places to start, but I remember it as more "throwing darts at a dartboard" and seeing what stuck. I was never fully enthused about the idea of clothes shopping and often times would strike out on a trip to the mall and think "aw screw it." As the years went on, I forgot about that passion I once had; to try and look my best, and that journey to feel my best and instill a further confidence in myself. However, that journey felt daunting and would often remind me of the empty trips I had set out on, to try and remedy the feeling. Now that we are able to bring Red Collar to life, we are eager to share it with as many people as we can reach, and pass on the sentiment and importance of dressing like your best self.
Being swarmed with options never seemed to be the most helpful approach to men's apparel, as often I would find that reverting back to the mean was the safest play. At Red Collar, we take a different approach. Our apparel and accessories are sourced from brands that we truly believe can elevate anyones wardrobe with minimal effort. The designers that we work with all share a passion for clothing, and it's brought to life through each and every one of their unique pieces. It can be easy to fall into a bad habit of throwing on whatever's easiest that day, and sometimes that's what it takes to get through the week. I've been there. But a routine like that can be dangerous when the days turn to weeks, and weeks to months. We urge each and everyone of our customers to treat apparel not as a chore, but a chance to step out into the world the man you were meant to be. And to look good doing it.
Oscar Wilde said it best when he stated, "You can never be overdressed, or overeducated." It can be hard to be at your peak you when that tee fits too tight, or those jeans shrank too small. So treat yourself, and allow yourself to be it's best version. And there's no better place to start than Red Collar.